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THE COMPANY HAS TWO DIRECTIONS OF ACTIVITY:
1. CONSULTING ON THE BASIS OF MARKETING RESEARCH;
2. TRAINING OF EMPLOYEES BY REQUEST OF ORGANIZATIONS .
1. CONSULTING ON THE BASIS OF MARKETING RESEARCH
EXPERIENCE OF RESEARCH AND CONSULTING IN BUSINESS-TO-CUSTOMER AND BUSINESS-TO-BUSINESS MARKETS in areas:
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consumer behaviour (U&A), (ATU);
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measuring the market size, segmentation, including the segmentation on the base of values and positioning;
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product life cycle, starting from testing of product concept and product tests («blind» tests, branded tests), image and success of product in market;
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customer satisfaction and customer loyalty;
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advertising cycle (marketing communications): pre-ad research, preliminary testing, advertising monitoring and evaluation of communication efficiency;
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pricing research (Price Sensitivity Meter, Brand Price Trade Off);
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corporate image;
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retail and wholesale channels (store check, mystery shopping);
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personnel efficiency and satisfaction.
RESEARCH METHODOLOGY:
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Qualitative |
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group interviews: focus groups, discussion groups, creative groups;
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in-depth interviews with individual consumers; representatives and leadership of organizations; experts. |
Desk research based on secondary sources (internet, media, reports)
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DATA ANALYSIS METHODS: |
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factor analysis
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dispersion analysis, regression procedure
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multidimensional scaling and correspondence analysis
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cluster analysis, discriminant analysis, classification trees
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time-series analysis, forecasting | OTHER SERVICES: consulting on research methodology, statistical treatment of data; services in the field of statistical processing, analysis and integrated data representation.
GEOGRAPHY:
2. TRAINING OF STAFF COMMISSIONED BY ORGANIZATIONS IN AREA: |
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